Our Story

Rooh Story began with a quiet realisation: we don’t just live in our spaces, we feel them.

The word Rooh means soul—the most authentic, unfiltered part of who we are. In a world that moves too fast, we often drift away from it, and our surroundings become something we move through, not something we experience.

Founded by Hiya Gupta, Rooh Story was created to bring that intention back, to transform fragrance into a sensory experience for mindful living, rather than just an afterthought.

Our approach is simple: to create premium home fragrances that become a part of your everyday rhythm. Subtle yet immersive, each scent is designed to ground your space, shift your mood, and create moments of pause within your day.

Because fragrance is never just about scent, but about how it makes you feel, what it reminds you of, and how it gently brings you back to your rooh.

This is not just fragrance.
This is feeling.
This is stillness.
This is a fragrance house, where every scent tells a story of the soul.
This is Rooh Story.

Letter from the founder

A Letter from the Founder

Dear You,

If I'm honest, I think Rooh Story found me long before I found it.

I grew up watching my family build a business with honesty, patience, and an unwavering commitment to quality. Bhimseni Camphor has been part of our family's journey for decades, and growing up around it taught me something I'll carry with me forever—that when someone chooses to bring your product into their home, you're responsible for earning that trust every single day.

When I decided to create Rooh Story, I knew that if my name was going to be on every product, it had to be something I was genuinely proud of.

Every fragrance, every ingredient, and every detail has been chosen with care because I wanted to create products I'd be happy to bring into my own home before asking you to bring them into yours.

I hope Rooh Story feels at home in your space and becomes a small part of your everyday life, in whatever way feels most meaningful to you.

This is my story, and I hope, in some way, it becomes a part of yours too.

With love,

Hiya Gupta

Founder, Rooh Story

Hiya Gupta